INTRODUCING YOUR FIRST LANGUAGE
Discover the universal language of human connection—an award-winning methodology– certified by the U.N. University for Peace.
The Translator of Meaning
Ernie Ross is the founder of Ross | ReThink, an award-winning branding and innovation agency, and the creator of the acclaimed Intangience methodology. A fusion of intangible values and the science of human connection, Intangience offers a powerful framework for understanding how meaning — through values like belonging, hope, and purpose — shapes value in minds and hearts.
Built on decades of creating award-winning campaigns, his work has earned over 500 ADDY and Angel Awards, developed groundbreaking political victories — including campaigns that elevated the first female presidents and prime ministers in the Caribbean.
Validated by the United Nations–established University for Peace and taught globally to thousands of entrepreneurs and leaders, Intangience has also inspired collaboration with Harvard professors and featured in a MasterClass at the École des Ponts Business School, Paris. Ross divides his time between Costa Rica and Trinidad and Tobago, advancing purpose-driven initiatives rooted in his belief that meaning determines true value in both business and life.